FULLER THEOLOGICAL SEMINARY
Global and Cross-cultural Implications of Crossover Community Church’s pupose: Assests Challenges and oppurtunities for global awareness
PRESENTED TO Dr. Donna Downes
IN PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR ML584: Intercultural Dynamics of Global Leadership
THE SCHOOL OF INTERCULTURAL STUDIES
PASADENA, CA
December 9 2011
TABLE OF CONTENTS
Introductory Comments……………………………….…….……………..…………2
Thesis….……………………………………………….………………………..……….3
Purpose……………………………………………………………………….…..……..3
Method….………………………………………………………………………..……..4
Crossover’s Purpose and Multicultural
Global Hip Hop Context…………………….………………………………..…….5
Crossover’s mission statement……………….………………………………..…….5
Crossover’s Diversity…………………………………………………….……………6
Relevant Congregational and Leadership Resources………………..……..…6
Branson and Martinez…………………………………………………………………6
The Biblical narrative………………………………………….………………….…..7
Table Fellowship as Biblical Principal for leadership across cultures……….8
James E. Plueddemann…………………………………….…………………………9
Suggestions for Crossover Church………………………………………………..…..…10
My Nomination of Sewa of Benin………………………………………..…..……12
Model of Basic Values theory………………………………………………………13
Geert Hofstede’s 5 5D Model……………………………………………………..14
Bolman and Deal Frameworks……………………………………………………..16
Elmer and Cross-cultural Conflict…………………………………………………..18
Conclusion………………………………………………………….……….…..……..19
Introductory Comments
Phillip Jenkins writes in his book The Next Christendom that, “Over the past century, however, the center of gravity in the Christian world has shifted southward, to Africa, Asia, and Latin America. Already today, the largest Christian communities on the planet are found in Africa and Latin America” (Jenkins 2007, :115). If we want to visualize a “typical” contemporary Christian, we should think of a family living in Nigeria or in a Brazilian favela (shantytown). As Kenyan Scholar John Mbiti points out ‘the center of the church is no longer London, Geneva, Rome, New York, but rather Kinshasa, Buenos Aires, Addis Ababa and Manilla’. Whatever Europeans or North Americans may believe, Christianity is doing very well indeed in the global South-not just surviving but expanding. This trend will continue to grow in coming years” (:115).
Africa is sending missionaries throughout the world. Nigerians are sending missionaries to Israel, China, America, etc. Guatemalans are sending missionaries to places like Afghanistan, the United Kingdom, and Thailand etc. This has important implications when considering areas that Crossover Church need improvement in accomplishing the task of becoming better in the area of multicultural leadership and global mindedness.
Crossover Community Church in Tampa Florida is a congregation whose purpose is to “relevantly introduce the truth of Christ to the urban and hip hop culture” as they “develop worship, purpose, and unity in their lives”. I chose this organization for my research because 1) God is using Crossover in amazing ways to reach the multicultural, multiethnic urban context of Tampa 2) Crossover is a multiethnic, yet in large part it is monocultural in many ways because Crossover’s purpose and leadership is focused on hip hop culture. Crossover’s diversity dynamics and its emphasis on leadership among the congregation make it an ideal context for an analysis.
Thesis
The thesis of the research presented here is that Crossover Community Church in Tampa, Florida has many congregational and leadership assets that can be utilized for cross-cultural communication and witness of the gospel but there are some areas that could use improvement in Crossover’s organizational culture, values, and global mindedness. Additionally this research ultimately suggests that Crossover Church begin to seek out an employee that is from another culture and specifically suggests an ideal candidate from Benin Africa named Sewa Udhes.
Purpose
The purpose of the research presented here is to asses Crossover Church’s cross-cultural sensitivity, organizational culture and values, Crossover’s diversity dynamics, leadership styles and structures and to suggest steps for change and improvement, so that the organization can grow in its global-mindedness and ability to appreciate and optimize Crossover’s power of diversity toward accomplishing the vision and goals of Crossover Church.
This analysis will attempt to explore ways in which Crossover’s leadership can minister more effectively in their multicultural multiethnic Tampa Florida context and to also examine ways in which Crossover’s leadership, as well as the church, can become more globally minded in their understanding of God’s mission in the world and at home.
Method
The research presented here will be both a cross-cultural analysis of Crossover Community Church and its multicultural assets for cross-cultural communication of the gospel. Analysis of the potential benefits for Crossover in continuing to connect deeper with God’s global mission will be examined. The research presented here will record my gleanings of current practical academic congregational and leadership literature that can inform Crossover’s missiological imagination. Through academic research, cultural analysis, participant observation, interviews, cultural autobiographies, and other miscellaneous phenomena I (David) was able to assess our capacity for growing deeper into God’s mission and the challenges for congregational awareness of Crossover’s role in God’s global mission. I will be drawing from current multiethnic and multicultural works related to ministry and multicultural church leadership, as well as missional church resources, in order to examine and to better access the missional imagination of Crossover Church and its implications globally.
Crossover’s Purpose and Multicultural Global Hip Hop Context
Will Mancini in his book Church Unique: How Missional Leaders Cast Vision, Capture Culture, and Create Movement calls for every church to find its unique place in God’s mission(Mancini and Leadership Network (Dallas Tex.) 2008). It has been said that “Clarity concerning our covenant life as a community or communities, the societal forces that shape us, and the cultural realities of our context and the church can help make intercultural life a visible and tangible expression of the gospel.” (Branson and Martínez 2011, :94). Diverse North American churches often have an underestimated potential for cross-cultural communication of the gospel both locally and globally.
Crossover’s mission statement is “To relevantly introduce the truth of Christ to those influenced by urban / hip-hop culture; as we develop worship, purpose, unity, and leadership in their lives.” Due to the fact that Hip Hop itself has gone global and God’s mission is certainly global (Isaiah 49:6; Mat. 28:16-20) Crossover has a unique role in the mission of God both locally and globally through the medium of hip-hop culture.
Twenty-first century America, and urban cities around the world are hubs of intercultural interaction and Hip Hop. Some of it is a melting pot and sometimes it is more like the metaphorical salad, where everyone more or less maintains their cultural identity but comes together like a Goa Gai Horiatiki Ensaladsa, salad. Then toss in some Crossover Tampa Bay, “813”,“Flowda”(Florida) love, some Latin and urban hip hop beats, each with all their own diversity, and you have a people of God that inspires both local and transnational evangelism even from right where they are.
Crossover Church in Tampa Florida is a very diverse church. Crossover is diverse ethnically, racially, diverse in nationality, and socio-economic status. In November of 2005 USA Today in an article title Shouting Hip Hop’s Holy Praises noted Crossover’s diversity within hip-hop, “Welcome to hip-hop church — a multiracial, multi-ethnic, mega-decibel, authentically biblical worship service where urban street sound and style take a holy spin” (Grossman 2005).
Relevant Congregational and Leadership Resources
The thesis of Mark Lau Branson & Jaun Martinez’s book Churches Cultures and Leadership: A Practical Theology of Congregations and Ethnicities (Branson and Martínez 2011) is that leadership of a church can create an environment in which the hearts and minds and imagination of the church come more fully into God’s love for the world…” The authors ask, “What does it take to lead multicultural churches?” Branson and Martinez inspire churches to have a “missional imagination” in their discussion of missional ecclesiology and church context (Branson and Martínez 2011, :70).
Branson and Martinez develop this thesis by first providing an understanding of theology and context, looking at the practical theology and multicultural initiatives (:33-58), missional ecclesiology and church context (:59-77), and socio-cultural structures, and ethnicity and churches (:78-96). In part two Branson and Martinez examine the role of sociocultural perspectives in better understanding worldviews, reality, and assumptions (:97-113), language, gestures, and Power, (114-131), self perception and individuality (154-169), and perception and thinking (170-188). In the last part of the book Branson and Martinez provide implications for Leadership, Communication, and Change, looking at intercultural communication, leading change, and practices for the calling. They also provide several theological resources, bible study material, personal reflection and group exercises.
Branson and Martinez offer great insight into leading in multicultural settings and a practical theology of that opportunity. In Crossover Church’s context in attempting to think about our intercultural assets we can better find our role for the nations in God’s mission. Crossover could gather several cultural and ethnic autobiographies and utilize the personal Reflection/Group exercise: Writing an ethnic autobiography question prompts(Branson and Martínez 2011, :24). Branson and Martinez inspire churches to have a “missional imagination” in their discussion of missional ecclesiology and church context (Branson and Martínez 2011, :70). This is my heart for my “Church family.
In considering Crossover’s continuing search for our role to the nations proper biblical exegesis should be the starting point. The Biblical narrative offers principals that will assist Crossover in developing multicultural and deeper global mindsets. In order for Crossover to effectively develop multicultural and globally minded leadership teams, Crossover should develop their biblical understanding of God’s desire for multicultural and globally minded ministries.
Table Fellowship as Biblical Principal for leadership across cultures. Mark Lau Branson and Juan Martinez discuss the biblical and cultural significance of table fellowship in leadership. They write, “The word koine means common…One tributary of this image of koinonia is table fellowship” (Branson and Martínez 2011, :255). Under the subheading “the work of leaders” Mark Lau Branson and Juan Martinez write,
Relational leadership concerns all the human connections—families and friends, groups and networks…the relationships in U.S. culture have been shaped in ways that are different than in many other cultures. There are two primary influences on how the majority culture understands relationships, both embedded in modernity: instrumental relationally and expressive individualism. Instrumental rationality, arising from scientific rationalism, focuses on causality and influences a society’s pursuits of resources and security. Expressive individualism is rooted in romanticism, which sought to restore elements of human emotions, sensuality and relationally to Enlightenment rationalism but has sometimes resulted in rather thin understandings concerning the bonds of human beings (Branson and Martínez 2011, :218).
Mark Lau Branson and Juan Martinez then go on to discuss biblical narratives and instructions. They write, “Attention to biblical narratives and instructions concerning relationships can bring rich and generative resources into a faith community concerning our own relationships” (Branson and Martínez 2011, :218). They reveal that relationships in leadership with those who are being influenced is something that cuts across culture. Exactly how relationships and understandings of leadership details will vary culture to culture but biblical principals of leadership are important to explore along with people from other cultures.
James E. Plueddemann. According to James E. Plueddemann, a professor and chair of the Mission and Evangelism Department at Trinity Evangelical Divinity School, in his work Leading Across Cultures: Effective Ministry and Mission in the Global Church,
“We all need a deep sense of humility when it comes to propounding biblical principals of leadership for other cultures. The biblical text is inspired by God and without error, but my interpretation is not. Biblical principles of leadership are always hypotheses rather than inerrant truth. We will always see biblical principals of scripture through the eyeglasses of our culture” (Plueddemann 2009, :67)
This observation serves Crossover well but only in that Plueddemann offers some remaining potential for healthy interactions and healthy intercultural interpretations of biblical leadership. Plueddemann’s desire in this statement is to deconstruct cross-cultural arrogance in understandings of leadership, and specifically our understandings of the lessons from biblical leadership. On the next page Plueddemann reconstructs the potential for cross-cultural biblical leadership principles when he writes, “As we study the biblical narrative theology we discover principles of leadership that are applicable across cultures”(:68). The lines between biblical interpretation and biblical principles that are universally applicable needs to be further explored in order to understand leadership behavior and universal biblical and theological interpretations of leadership. In my own experience the universal principle that is human throughout the Biblical narrative is the leadership principal of love. In my limited experience, although nuances exist across cultural contexts in the ways that love is expressed; biblical love is something that every culture can appreciate.
Generally speaking Crossover’s interactions of time, communication style, authority leadership style, conflict resolution style, and goals lean toward a high context leadership culture.
When the lines between high context and low context leadership become blurry at Crossover in communication styles communication is in a direct way but yet as in the high context communication styles such as the tone of voice and other nonverbal forms of communication. I think that these lines are blurring with Crossover generally because it is a very multicultural context and there are so many variables depending on the situation.
As far as beliefs and behavior of authority at Crossover, the authority is earned by individual effort. The other way in which Crossover is more low context is that formal credentials do not seem to be as important as performance. As far as conflict resolution style there is an idiom used my urban culture that says, “shoot straight” this means that resolution is most often dealt with in direct confrontation. On the other hand the way that goals are handled and thought of as secondary to interpersonal relationships, again breaking the clear lines between high and low context.
Suggestions for Crossover Church
The next section of this paper will offer ways in which Crossover can become more globally minded and develop in multicultural awareness and ability. This section will examine possibilities including international student ministry at nearby University of South Florida (USF), which is just over a mile away from Crossover’s building. Next this section will look into the potential for leadership development of a particular international student who has been coming to Crossover since he came to the United States to study at USF.
Crossover church is the perfect place to do an international student outreach. It is close to the USF campus and offers a great place to worship God in an exciting way. When international students come to the U.S they want to experience American culture. Hip Hop, while itself has gone global, is an American phenomenon. This is one of many reasons why crossover church is perfect for this type of ministry. Another cross-cultural asset is that Crossover’s own demographics which also represent America’s hip-hop history are conducive to cross-cultural communication of the gospel. This intercultural interaction can be a two way street. I think we will learn a lot about God’s mission and its global reach and we will be reaching, serving, and worshiping with people from several nations with their own much needed biblical, theological, and missiological perspectives.
There are 750,000 international students in the U.S. right now. Thanks to American believers who are committed to this ministry “thousands of international students are exposed to the Gospel for the first time each year. International student’s lives are being changed as they make life-changing commitments to Jesus Christ.
Hundreds of international students are being trained and are building solid foundations in their relationship with Jesus Christ. There is a huge potential for developing these international students as leaders in congregations that are located near Universities. Crossover is poised and ready for international student ministry at USF.
International students return home taking their learning, leadership experience and commitment to Jesus Christ, and are having an impact for the Gospel, in their home countries in churches, universities, the workplace, missions and governments. Twenty-five percent of the world’s future leaders are studying here right now, according to the U.S. State Department” (Intervarsity 2011) Crossover has a potential to develop international student leaders to reach the nations with the love of Christ thereby connecting with God’s global mission and becoming more globally minded and multi-cultural.
My Nomination of Sewa of Benin
Sewa (Say-Wha) of Benin Africa arrived in America in May 2011. Sewa’s name means “sent from the Spirit” and that is exactly how I feel about him. Sewa came to the United States to study. Christianity the largest and fastest growing religion is becoming increasingly ‘from everywhere to everywhere’. Sewa is a proud African Christian and follows the Great Commission, which means that Sewa is part of God’s missional efforts here in Tampa. While Sewa did not come here to be a “missionary” never the less God is using him in an organic way that comes naturally from Sewa’s story. I believe that God is using Sewa to witness and tell the good news to the people of Tampa Florida. One of the benefits of having Sewa here worshiping and serving with us is that he reminds us that Jesus’ reign and glory is global. Other benefits include the fact that we need missionaries here too and Sewa has a servant-leader’s heart. When you see his smile and hear his testimony you will see that God is using him as a missionary to the U.S.
Sewa has all those qualities we aspire to improve in our lives; love, joy, peace, forbearance, kindness, goodness, faithfulness, gentleness and self-control. As we take on the task of telling the good news of Jesus Christ let us not underestimate and under appreciate the role of nonwestern missionaries to the U.S. I believe that Crossover would benefit from developing Sewa’s role and leadership in the church.
If Crossover desires to become more cross-culturally sensitive, and have our leadership team and organizational culture and values line up with biblical leadership and have the body of Christ represented more fully among the leadership, so that Crossover and its leadership can grow in its global-mindedness and ability to optimize the assets of diversity toward accomplishing the vision and goals of Crossover Church we should begin to take seriously the opportunity to do what it takes to develop Sewa’s leadership gifts.
A Model of Basic Values theory. First proposed by Marvin Mayers (Mayers 1974) a Model of Basic Values theory is a useful tool for determining many intercultural variables in order to better understand how Crossover can discover the variety of cross cultural value differences between Sewa’s culture and our North American Culture. Sherwood Lingenfelter writes in his work Ministering Cross-Culturally that this assessment tool can “…help you to get a better grasp of how insights from the model may be applied to your own life and ministry” (Lingenfelter and Mayers 1986). Because different cultures place a variety of levels of value on the various thinking, orientations, foci, and behavior concerning time, event, status and other cultural nuances that affect intercultural leadership, leaders think and act differently in cultural contexts based on cultural differences in preference, priority, and purpose in daily activity and behavior. These intercultural variables have critical implications for leadership, awareness, adaptability, and effectiveness when serving in leadership roles in multicultural settings.
It is critical to understand that in multicultural settings there are a variety of differences in the understanding of time and event orientation, personal task and person orientation, dichotomistic and holistic thinking, status and achievement focus, crisis and noncrisis orientation, concealment or willingness to share vulnerability, It is important for Crossover to be aware of these intercultural variables, which have critical implications for leadership, adaptability, and effectiveness when developing and including Sewa as a leader. One the additional challenges that may be faced by Sewa as a leader and missionary in preparing for cross-cultural ministries is understanding western mindsets and being able to communicate in ways that do not compromise his own values but that are effective in settings where the western culture is dominant. These challenges can be better addressed by having roundtable discussions that address these differences with Sewa and the leadership and staff of Crossover Church.
Geert Hofstede’s 5 5D Model. Geert Hofstead reveals in his work Cultures and Organizations: Software of the Mind (Hofstede 1997) that we need to give attention to power distance in a given culture and that power distance varies culture to culture. Another contribution that Hofstead makes is the variable of uncertainty avoidance or avoidance of ambiguity. Some want answers while other are more comfortable with ambiguity. For instance some cultures leave more room for an ambiguity of time. While other cultures may not prefer any ambiguity in relation to time. Crossover diversity presents challenges when using this model. This could be because of the largely immigrant population from Latin American countries and Island cultures.
Many of the differences and similarities between the leadership culture in Benin and the leadership culture of the United States are in large part differences in power distance or equality and individualism. Benin charts with very low on the individualism scale, while American culture rates very high on individualistic behavior and thinking in Geert Hofstede’s 5D model of Cultural Dimensions. This Model scores Power Distance index (PDI), Individualism (IDV), Masculinity (MAS) Uncertainty Avoidance Index (UAI) Long Term orientation (LTO).
Geert Hofstede’s 5 5D Model reveals Benini cultural dimensions where I compared Crossover’s American culture with cultural differences of Benin. The limitation of this analysis is that it is difficult to make this generalization about crossover culture because it is a multicultural church despite its Hip Hop influence. In the power distance index (PDI) Benin rated nearly twice as high on Hofstede’s chart while individualism rated almost twice as high in the U.S. The masculinity ratings were very similar but with the U.S rating slightly higher. Uncertainty avoidance was also very similar with Benin rating only slightly higher.
The other differences in the Cultural Dimensions profiles of Benin and the U.S. were in Long Term Orientation differences. “Long Term Orientation represents the fostering of virtues oriented towards future rewards, in particular perseverance and thrift. It’s opposite pole, Short Term Orientation, represents the fostering of virtues related to the past and present, in particular, respect for tradition, preservation of ‘face’ and fulfilling social obligations.”(2001:359). These differences have implications and there is a much needed awareness when working cross-culturally between the U.S. and Benin. Hofstede’s model can assist Crossover in understanding cultural differences that have the potential to cause conflict and misunderstanding between Sewa’s leadership style and behavioral understanding and that of the western team members. These types of differences have many implications for leading in ministry between these two cultures and cannot be overlooked in building the multicultural global leadership team at Crossover.
Bolman and Deal Frameworks. Lee Bolman and Terrence Deal offer great insights that are relevant to understanding Crossover’s quest to identify possible conflicts and opportunities in working with Sewa in their book Reframing Organizations: Artistry Choice and Leadership (Bolman and Deal 2008) This section of the paper will look into these frameworks in order to , identify which “management frame(s)” fits Crossover best and what the implications are for Crossover’s ability to “capture the power of diversity” through its current management frame. They offer four management frameworks that represent differences in organizational behavior that will provide insight in organizational leadership and problem solving. The first category that Bolman and Deal offer is what they call the structural framework. In the structural framework the organization exist to achieve established goals and objects. In this framework rationality is the main response to challenges and pressures. When problems arise the structural framework seeks to change or improve the structure. The second management approach is the human resource approach. This organization seeks to meet the needs of its people like a family. Organizational approaches in this framework need to feel appreciated. The third approach is the political framework. Bolman and Deal use the analogy of a corporate jungle where resources are scarce and people are vying for power and influence. This is the one that best describes the general organizational behavior or framework in Sewa Benini context. The next and final management approach Bolman and Deal call the symbolic framework. This framework focuses on a mission and purposeful. This type of organization emphasizes corporate purpose. This is the type that Crossover’s organization behavior fits best. In this framework problems can exist when change from the normal behavior is attempted. Crossover’s purpose as stated before is to reach the urban and hip-hop culture with the truth of Christ. Crossover has a limited calling and purpose, which can present problems if someone wishes to depart from this task.
All of these frameworks have important lessons for dealing with the possible differences in leadership and organizational approaches between Sewa and Crossover. While Sewa’s culture is more political the dominant framework that can present conflict is that Crossover’s limited calling to the Hip Hop culture. Some in the organization may not see Sewa as hip hop enough based on North American ideas of what hip hop culture is. Since Hip Hop is now global Crossover will need to discover the nuances and evolution of hip hop culture as hip hop goes through globalization itself. Another issue that may come up in the differences in the political framework is the differences in ways that Crossover may reward Sewa for his work. Sewa may not feel appreciated at times as recognition looks different between the North American context and the Benini context. Recognizing these framework variables in working with Sewa will be important to navigate along with Sewa as we proceed in incorporating him into the leadership team.
Cross-cultural Conflict. Duane Elmer in his work Cross-cultural Conflict: Building Relationships for Effective Ministry (Elmer 1993) offers great insight to the potential for Cross-cultural conflict in the event that Sewa is included in the leadership team. Elmer revels that it is important “to clarify issues in intercultural and interracial conflict, to provide insights on the different ways people of various cultures handle conflict, to evaluate these according to Scripture and to provide practical guidelines for (1) helping us to live more harmoniously with our cultural differences, (2) developing a positive strategy for dealing with conflict and (3) communicating the gospel of Jesus Christ more effectively and ministering and nurturing the grace of God” (:22). It is important for both Crossover and Sewa or any other cross-cultural leaders to consider the cultural differences in handling conflict.
Conclusion
The research presented here has contained a brief cross-cultural analysis of Crossover Community Church and its multicultural assets for cross-cultural communication of the gospel as well as a brief analysis of the potential benefits for Crossover in continuing to connect deeper with God’s global mission using several leadership and organizational models which factor in various cultural nuances. The research presented here has gleaned from current practical academic congregational and leadership literature that can inform Crossover’s missiological imagination. This research has suggested that crossover begin to look further into cross-cultural cultural analysis, administer and collect several cultural and ethnic autobiographies from the leadership and lay people of Crossover to be shared in groups with others in order to assess our capacity for growing deeper into God’s mission and the challenges for congregational awareness of Crossover’s role in God’s global mission. Finally this presentation has suggested developing Sewa’s and other international students leadership skills and to begin to utilize Christian international students at nearby USF in order to minister more effectively in their multicultural multiethnic Tampa Florida context and to also examine ways in which Crossover’s leadership, as well as the church, can become more globally minded in their understanding of God’s mission in the world and at home and to continue to seek ways to participate in God’s global mission.
Works Cited
(Lingenfelter 1998)
Bolman, Lee G., and Terrence E. Deal. 2008. Reframing organizations : artistry, choice, and leadership. 4th ed. ed of The Jossey-Bass business & management series. San Francisco: Jossey-Bass.
Branson, Mark Lau, and Juan Francisco Martínez. 2011. Churches, cultures, and leadership : a practical theology of congregations and ethnicities. Downers Grove, Ill.: IVP Academic.
Elmer, Duane. 1993. Cross-cultural conflict : building relationships for effective ministry. Downers Grove, Ill.: InterVarsity Press.
Grossman, Cathy Lynn. 2005. Shouting Hip Hop’s Praises. USA Today.
Hofstede, Geert H. 1997. Cultures and organizations : software of the mind. [Rev. ed.] ed. New York: McGraw-Hill.
Intervarsity. 2011. ISM 2011 [cited 15 August 2011 2011]. Available from http://www.intervarsity.org/ism/page.php?id=42.
Jenkins, Philip. 2007. The next christendom : the coming of global Christianity. Rev. and expanded ed. ed. Oxford ; New York: Oxford University Press.
Lingenfelter, Sherwood G. 1998. Transforming culture : a challenge for Christian mission. 2nd ed. ed. Grand Rapids, Mich.: Baker Books.
Lingenfelter, Sherwood G., and Marvin Keene Mayers. 1986. Ministering cross-culturally : an incarnational model for personal relationships. Grand Rapids, Mich.: Baker Book House.
Mancini, Will, and Leadership Network (Dallas Tex.). 2008. Church unique : how missional leaders cast vision, capture culture, and create movement. 1st ed. ed. San Francisco, CA: Jossey-Bass.
Mayers, Marvin Keene. 1974. Christianity confronts culture : a strategy for cross-cultural evangelism of Contemporary evangelical perspectives. Grand Rapids: Zondervan Publishing House.
Plueddemann, Jim. 2009. Leading across cultures : effective ministry and mission in the global church. Downers Grove, Ill.: IVP Academic.